DESIGNING ATMOSPHERES +
PROJECT : The House of Peroni; Infused with Italy
CLIENT: Peroni Nastro Azzuro, M&C Saatchi
Concept, Creative Direction and Set Dressing : Studio Stilton
Production: M&C Saatchi
A 5-part experience set to literally infuse Italy into this Shoreditch-based House of Peroni.
There was vibrant disco from Italian record selectors, a curated menu of Italian meats, a bar based on Milan cafe culture, a tagliatelle window display, blood orange disco balls and a real Fruttivendolo to showcase Italian energy and authenticity.
Plastic fruit crates, hanging fruit bags and the terrazzo pattern tied a line across the whole experience for a fusion of high and low art with classically Mediterranean motifs.
© 2018 by STUDIO STILTON