Studio Stilton designed the graphic identity, uniforms, set design and curated the food offering in each city. We turned the local market activations into a global campaign with culturally nuanced experiences in each city. We took 8 creative influencers on an inspiration trip to Puglia and each designed a product which was on display at each event. The event attendance was over-subscribed in each city; we had overall social reach of 16.5million and almost 200k social engagements. The project was a finalist for Global Brand Experience of the Year, Drum Awards 2020.