PROJECT: Swoon Play House : A pop-up showroom
CLIENT: Swoon Editions
ROLE: Concept, Creative Direction and Production
A pop-up showroom in Birmingham's Grand Central Station, communicating the idea of play and celebrating the homemaker who is the master of eclecticism. Kingfisher-coloured scaffold shapes with wallhangings in varying materials and colours form the skeleton of the space with higher and lower levels to engender a sense of play. Low lighting and a bespoke cedar-wood and green tea scent served to add a touch of romanticism and curated props brought depth and character to the space.